Taking this step is a critical early step for an indie developer to go from struggling to successful, especially when he/she discovers that once their software is released, they hardly seem to have time to do development any more! Last year at WWDC, we were chatting with Kevin Hoctor about doing this, and look at where he is now! You're welcome, Kevin. If you can hire somebody, part-time, to handle your support inquiries (and, as it often turns out, sales inquiries as well), and insulate you from all but the most complicated cases, it means that you can focus on the engineering that you are good at. One of the best things that has happened for us engineers at Karelia is when we found somebody who could handle front-line technical support for us. Some recent discussion on the MacSB list about what kind of system people recommend for handling technical support got me thinking that what is important for dealing with support is not what tool, but who is doing it. Overall, some good advice! I, however, will not be trying to emulate his getting up at four in the morning! He also introduces a good technique to paying attention to how much money your company is making on an hourly basis (which, to me, is helpful when judging when you should consider paying somebody to handle some tasks for you, as I mentioned in my previous post.)
#Memoryminer mac#
The content that is related to marketing includes understanding Search Engine Optimization (SEO) and website analytics, giving out special information and licenses to bloggers, issuing press releases, and making yourself known in the Mac community. Of course he covers a lot more than just marketing in this talk. You can skip until about the four minute mark if you don't want to hear a lot of company history, and really the main point of the talk doesn't start until 12:00. Thanks to Scotty and Foxy of the MDN Show for pointing out this video. I came across this video by Jonathan Freeman of WidgetPress from a CocoaHeads Atlanta meeting a couple of weeks ago.
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